On December 31st, 2004, Montego Bay's "Hip Strip" welcomed it's first ever martini & jazz lounge, Blue Beat. Located by the sea beside the famous five-star dinning restaurant Marguerites, Blue Beat, the first of it's kind in Montego Bay, was hailed by locals and tourists alike as a welcome addition to the resort city's nighttime attractions.

This cozy establishment was immediately adopted as a favourite haunt of Montego's beautiful people and has attracted a string of visiting stars and celebrities, most recently film producer and director Spike Lee.

During the recent Air Jamaica Jazz and Blues Festival, the Blue Beat came into its own as the only nightspot in the city that was appropriate for the festival's jazz-loving crowd. Delegates at the Caribbean Hotel Association's Marketplace conference also gravitated to the Blue Beat, commenting that the club added a "new dimension" to Montego's Bay's already vibrant nightlife.

Visitors remarked on the club's sophisticated decor, appropriately done in shades of blue, its exotic Caribbean cuisine and, of course, the feature that has given this great little spot the winning edge: the best martinis in town!