Hot on the heels of Margaritaville Montego Bay, Margaritaville Negril opened in December 1996 along Negril’s world famous 7-mile stretch of white sand beach. Encouraged by the runaway success of the Montego Bay restaurant they opened less than a year earlier, Brian and Ian opened the Negril branch of the beach bar and grill to the delight of tourists and locals alike.

Fun in the Sun

Featuring giant TVs, swinging "sky chairs" and all day music, the 'Ville Negril is the perfect place to hang out and chill. Right on the sand beach, it's the spot to bounce about on our giant water trampoline, laze on the beach and at day's end, to enjoy a spectacular sunset.

A unique Negril attraction is Margaritaville’s giant water trampoline. Anchored in the water 10 yards from the shore, spanning 30 square feet and suspended 10 feet above the Caribbean, the trampoline has become a popular attraction with both adults and children.

In 2003, the Ville Negril opened Jamaica’s newest rock-climbing wall to great enthusiasm and excitement. Patrons with a sense of adventure and a taste for heights can enjoy reaching new peaks. And an enclosed children’s area complete with mini slide and swings keeps the kiddies busy and allows them to enjoy the Margaritaville experience as well.

Our Trading Post sells exclusive Jimmy Buffett merchandise, souvenirs, a colorful range of beach and swimwear and original paintings by our very own artist-in-residence Geraldine Robins. Geraldine also paints temporary tattoos for those who like to live on the wild side – if only for a day!

It’s All About the Break, Man!

For the past 7 years, thousands of excited Spring Breakers have been flocking to the ‘Ville to enjoy its legendary week-long programme of fun and frolic in the sun. Mardi Gras night, green beer, a beachside foam pit, MTV shoots, visiting international deejays and daily 2-for-1 drink specials are all part of the ultimate Spring Break experience at Jamaica’s undisputed Spring Break headquarters.

Check out the Negril’s Photo Gallery