MEET JIMMY

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Jimmy Buffett

In 1977, Jimmy Buffett created Margaritaville in just five minutes with a pen, a pad, and a state of mind. A boy from Mobile, Alabama Buffett owes his island life point of view to growing up on the “banana wind” shores of the Northern Gulf of Mexico, or as he calls it, the northern edge of the Caribbean.

Capturing the spirit and sentiment of those who just want to live life differently, both the song and brand got their start in Key West. Today, Buffett has made a career out of turning Margaritaville from a state of mind to a state of being.